Ernesto's Hairstyling For Men & Women has an array of experienced stylists dedicated to helping customers achieve the look they desire in a welcoming and comfortable environment. It was important for the brand to come across as established, with hints of old-school flair in an eye-catching and bold rebrand.

The aim of the window signage was not only to establish the brand’s presence, but also cover some of the excess window panes that did not look into the salon. Using these windows, located to the right of Ernesto’s, as a “trail” leading to the entrance also helped the business become recognized from street level, as the salon suffered from being tucked into a corner.